SEO
Consider your possible future business
Compare meta data with main competitors
Suggest your Metatags for each main page
Ckeck the current ranking on relevant keyword combinations of YOUR website with http://googlepositionchecker.net/
Linking
Find possible portals and websites or blogs which would make sense to ask for a link
Create an entry to wikipedia on facts
Create an entry to Google Earth
Create an entry to DMOZ
Check alternative SE (eventually specialised ones as well as foreign language ones)
PPC
Pay Per Click class exercise
Select the same website and do following What is the page you want to promote through an advert (can be the homepage or a sub page/ landing page)? What kind of PPC you want to do and why (if Bing, why, if facebook, why )? Which locality you want to target and why? Summarize and send me the link where you find information about rules to setup a PPC click promotion Create an advert in details which did not exist before Define keywords and keywords combinations you want to compete (roughly 10) Research in your local search what competitors may already exist on the first 3 keywords from your list. Check if there are already adverts running in SE (facebook you may not be able to check) Setup an advert with title and text (if facebook with image) in all details and ensure you keep the rules for such an ad depending on the product you choose
2 Landing Page
In class exercise from 2 at http://ggsb-jan13.wikispaces.com/Objectives , get together in teams of 4-5 students, decide on ONE of the business cases from your own, read the white paper from hubspot and come up with a Long Tail / Landing Page strategy for your chosen sample and present it to the class. Consult as well from Google internal paper PDF 7best practices (same folder)
3 Social Media today Find how different social media apps find and include more and more ways to get business friendly
How could you apply crowdsourcing tools for your offering
Come up with a strategy on how to crowdsource your business
6 Networking
Business Networks
In which social networks are YOU in
Reseach which social networks would be making sense to be part of and how
Evaluate the relevance of a mobile marketing strategy
Come up with a Twitter business idea
7 Net Generation
How well do you intergrate NetGen compencies into your enterprise
How well do you target with your services and solutions a NetGen clients
8 Tribes
Discuss and come up with a tribe strategy for your business (application and content)
9 Web3.0
Come up with an QRcode idea for your business
Come up with a AR idea for Markers and Browser
10 Making a game on a brand new system like Sifteo Cubes is exhilarating, challenging and rewarding. We want to set you up for success. We find the most successful games show their promise with a very simple playable prototype, so we've asked you to include one in your pitch.
Here’s a list of questions to contemplate as you prepare your pitch. WHAT IS YOUR GAME?
Who is the audience?
What are your design values?
What are your design precedents/references?
What’s the art direction? Do you have concept art? Mood boards?
What’s the music/audio direction?
What is the core mechanic? Are there secondary mechanics?
Do you have a playable prototype? In the simulator? On hardware?
Is there a story? What is it?
How is your game multiplayer? (ad-hoc, collaborative, competitive, other?)
What kind of post-launch episodic content will work best with your game?
WHY WILL YOUR GAME BE GREAT?
What is the thing about your game that will make players keep coming back to play? To dream about it when they sleep? How is this related to the core loop?
What about the game will make people tell their friends “you gotta play this!”
Why will this game make someone want to buy the system?
How will you define the game’s success? Downloads? Revenue? Press/Reviews? Awards?
HOW ARE WE GOING TO MAKE IT HAPPEN?
What is the content scope - are there levels, worlds and so on?
Are there any technical dependencies you anticipate that are not covered by the SDK?
Who will staff the project?
What are examples of past successful work?
What’s your draft timeline?
What’s your draft budget?
What can Sifteo do for you to help make the game great? To help market it?
11 How could the Spotify business model be used for other industries (zb Magazine/ Zeitungen oder ganz einfach Inhalte (Text/ VIDEO etc)
Wobei auch Spotify selbst immer noch beweisen muss dass es auch wirklich ein substainable business sein wird
Webmarketing
SEO
Consider your possible future business
Compare meta data with main competitors
Suggest your Metatags for each main page
Ckeck the current ranking on relevant keyword combinations of YOUR website with
http://googlepositionchecker.net/
Linking
Find possible portals and websites or blogs which would make sense to ask for a link
Create an entry to wikipedia on facts
Create an entry to Google Earth
Create an entry to DMOZ
Check alternative SE (eventually specialised ones as well as foreign language ones)
PPC
Pay Per Click class exercise
Select the same website and do following
What is the page you want to promote through an advert (can be the homepage or a sub page/ landing page)?
What kind of PPC you want to do and why (if Bing, why, if facebook, why )?
Which locality you want to target and why?
Summarize and send me the link where you find information about rules to setup a PPC click promotion
Create an advert in details which did not exist before
Define keywords and keywords combinations you want to compete (roughly 10)
Research in your local search what competitors may already exist on the first 3 keywords from your list. Check if there are already adverts running in SE (facebook you may not be able to check)
Setup an advert with title and text (if facebook with image) in all details and ensure you keep the rules for such an ad depending on the product you choose
2
Landing Page
In class exercise from 2 at http://ggsb-jan13.wikispaces.com/Objectives , get together in teams of 4-5 students, decide on ONE of the business cases from your own, read the white paper from hubspot and come up with a Long Tail / Landing Page strategy for your chosen sample and present it to the class. Consult as well from Google internal paper PDF 7best practices (same folder)
3
Social Media today
Find how different social media apps find and include more and more ways to get business friendly
Facebook (check for example for promoted posts and as well business pages) > as well check http://www.insidefacebook.com/
Linked in for business
TUMBL for business
Pinterest for business
Instagram for business and many case studies in the fashion world
Google / Google Plus > SEO
Google Places > Google+ Locals Places for Business. How to rank better
Tripadvisor (business note)
SOCL by Microsoft more about SO.CLlink
Twitter by MTV
Cool stats on Twitter from Beevolve
Games and in-app advertising sample GBanga
Lukas Ritzel SO.CL profile
5
Crowdsourcing
How could you apply crowdsourcing tools for your offering
Come up with a strategy on how to crowdsource your business
6
Networking
Business Networks
In which social networks are YOU in
Reseach which social networks would be making sense to be part of and how
Evaluate the relevance of a mobile marketing strategy
Come up with a Twitter business idea
7
Net Generation
How well do you intergrate NetGen compencies into your enterprise
How well do you target with your services and solutions a NetGen clients
8
Tribes
Discuss and come up with a tribe strategy for your business (application and content)
9
Web3.0
Come up with an QRcode idea for your business
Come up with a AR idea for Markers and Browser
10
Making a game on a brand new system like Sifteo Cubes is exhilarating, challenging and rewarding. We want to set you up for success. We find the most successful games show their promise with a very simple playable prototype, so we've asked you to include one in your pitch.
Here’s a list of questions to contemplate as you prepare your pitch.
WHAT IS YOUR GAME?
WHY WILL YOUR GAME BE GREAT?
HOW ARE WE GOING TO MAKE IT HAPPEN?
11
How could the Spotify business model be used for other industries
(zb Magazine/ Zeitungen oder ganz einfach Inhalte (Text/ VIDEO etc)
Wobei auch Spotify selbst immer noch beweisen muss dass es auch wirklich ein substainable business sein wird
http://articles.businessinsider.com/2011-10-12/research/30269526_1_spotify-revenues-cost
what is their business model
http://www.slideshare.net/AnirbanGhosh7/business-model-of-spotify
in deutsch
http://www.spotify.com/ch-de/work-with-us/artists/get-paid-from-spotify/
and what holds the future for spotify
http://techcrunch.com/2012/10/25/soundrop-updat/
now moving to TV
http://online.wsj.com/article/SB10000872396390444799904578048072863211016.html